Case Study: Georgia-Pacific
The Georgia-Pacific Corporation has been a long time customer of Exhibits South. Their commercial division came to us needing a 50x70 custom design that could then be used in smaller configurations. They were looking for a clean, modern design that would reinforce their Green By Design philosophy. We incorporated portions of a smaller custom exhibit owned by Georgia-Pacific Commercial Division into the 50x70 structure that includes a double deck, reception area, conference rooms and coffee bar.
Georgia-Pacific was looking for an open concept design that would allow for useful meeting spaces and areas for product placement. We utilized the double deck structure for large and small meeting rooms as well as storage space. 25’ high towers at the corners of the exhibit create a defined space while still keeping the booth open. Banners that span the side of the booth allow for branding.
The use of green in Georgia-Pacific’s graphics and fabric structures conform to their Green By Design campaign and the sky imagery gives the space an airy feel. The graphics for the towers on the sides of the 50x70 design designate each of Georgia-Pacific Commercial Division's areas of business and allow for display of products and messaging. The central coffee bar serves as a meeting space and also gives their clients a chance to experience their products.
Georgia-Pacific has since used portions of this exhibit in 20x20, 20x30, and 10x30 configurations for tradeshows. The graphics are easily changed out and the back wall that surrounds the double deck can be re-configured in many ways. The towers also have an option for shelving which makes this booth a good custom yet modular design.